Privacy Policy

Last updated: 23 March 2026

1. Who we are

XploreLiverpool ("we", "us", "our") operates the website xploreliverpool.co.uk. We are an event aggregation platform that helps people discover events, gigs, culture, food, and community happenings across Liverpool and Wirral.

For any questions about this policy or your personal data, contact us at events@xploreliverpool.co.uk.

2. What data we collect

We may collect and process the following personal data:

  • Email address — provided when you subscribe to our newsletter.
  • Usage data — pages visited, interactions with the site, referring URLs, browser type, device information, and IP address (collected automatically via cookies and analytics).

We do not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data.

3. How we use your data

We use the data we collect for the following purposes:

  • To send you our weekly newsletter featuring upcoming events in Liverpool and Wirral.
  • To understand how visitors use our site so we can improve the experience.
  • To respond to enquiries you send us.

4. Legal basis for processing (UK GDPR & EU GDPR)

Under the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR), we rely on the following legal bases:

  • Consent — when you provide your email address to subscribe to our newsletter, you consent to receiving marketing communications. You can withdraw consent at any time by unsubscribing.
  • Legitimate interests — we process usage data to improve our website and services, where this does not override your rights and freedoms.

5. Newsletter & email marketing

We use Brevo (formerly Sendinblue) to manage our newsletter mailing list and send weekly emails. When you subscribe, your email address is stored and processed by Brevo on our behalf.

Brevo acts as a data processor under our instruction. For details on how Brevo handles personal data, please see the Brevo Privacy Policy.

Every newsletter includes an unsubscribe link. You can opt out at any time and we will stop sending you emails promptly.

6. Data sharing

We do not sell your personal data to third parties. We may share data with:

  • Brevo — for email newsletter delivery (as described above).
  • Analytics providers — to help us understand website usage (data is anonymised where possible).
  • Hosting providers — our site is hosted on infrastructure that may process server logs containing IP addresses.

All third-party processors are required to handle your data in accordance with UK GDPR and EU GDPR.

7. Data retention

We retain your email address for as long as you remain subscribed to our newsletter. If you unsubscribe, your email will be removed from our active mailing list. Usage data is retained in anonymised or aggregated form and is not linked to identifiable individuals indefinitely.

8. Your rights

Under UK GDPR and EU GDPR, you have the following rights regarding your personal data:

  • Right of access — request a copy of the data we hold about you.
  • Right to rectification — ask us to correct inaccurate data.
  • Right to erasure — ask us to delete your data.
  • Right to restrict processing — ask us to limit how we use your data.
  • Right to data portability — receive your data in a portable format.
  • Right to object — object to processing based on legitimate interests.
  • Right to withdraw consent — withdraw newsletter consent at any time via the unsubscribe link or by contacting us.

To exercise any of these rights, email us at events@xploreliverpool.co.uk. We will respond within one month as required by law.

9. Cookies

Our website may use cookies and similar technologies to improve your browsing experience and collect usage data. You can manage cookie preferences through your browser settings. Essential cookies required for the site to function cannot be disabled.

10. International transfers

Some of our service providers (such as Brevo and hosting providers) may process data outside the UK or EEA. Where this occurs, appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions, to ensure your data is protected to UK and EU standards.

11. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "last updated" date. We encourage you to review this page periodically.

12. Complaints

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK, or your local data protection authority if you are based in the EU.

13. Contact us

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us at:

events@xploreliverpool.co.uk